Enterprise organizations collect enormous amounts of data about their customers, employees, candidates, and learners. But some of the most valuable information still lives in a place that's difficult to measure:

What people actually say and do on video.

A candidate explaining how they would handle a difficult situation. An employee describing a safety concern. A customer explaining why they chose your product. A learner demonstrating whether they truly understand what they've been taught. These human responses contain signals that can help businesses hire better people, build stronger teams, understand customers, create better products, improve experiences—and ultimately grow.

But video offers something else that traditional data can't:

The response itself can become powerful content.

A customer explaining why they love your product isn't just a research insight. It's potentially your next customer story, testimonial, social video, ad creative, or piece of UGC. That's what makes VideoPeel different.

Introducing VideoPeel: The Video Intelligence Platform

VideoPeel enables enterprises to collect, assess, understand, and activate video at scale.

It starts with a simple link. Invite customers, candidates, employees, learners, research participants, or other audiences to respond on video—without downloading an app or creating an account. Then VideoPeel AI helps turn those videos into something useful.

Intelligence you can use to make better decisions.

Assessments you can use to understand people and performance.

Content you can use to tell authentic stories and grow your brand.

Instead of simply collecting video, VideoPeel creates a new source of intelligence and content from the people who matter most to your organization.

Why Video Intelligence?

Most enterprise analytics tell organizations what happened.

Sales data tells you what customers purchased. NPS tells you whether they would recommend you. Employee surveys tell you how someone scored their experience. Assessments tell you whether a learner selected the correct answer. Applicant tracking systems tell you what's on a résumé. But leaders still need to understand:

Why did it happen?

What can we learn from it?

What should we do next?

And how can we use what we've learned to grow?

Video captures context that traditional structured data often misses. VideoPeel makes it possible to collect those human responses at scale and use AI to turn qualitative video into measurable, comparable, searchable, and actionable intelligence.

Assess the People Who Drive Your Business

VideoPeel goes beyond transcription and summarization. Organizations can assess videos against defined criteria, competencies, questions, and custom rubrics—creating structured intelligence from human responses.

Assess Candidates. Build Better Teams.

VideoPeel helps organizations go beyond the résumé and understand how candidates actually communicate and respond.

Assess areas such as:

Language proficiency • Fluency • Comprehension • Confidence • Communication • Verbal assertiveness • Directness • Behavioral indicators • Response quality • Role-specific competencies

Organizations can conduct structured asynchronous video interviews and consistently evaluate responses across larger candidate pools. For global organizations, assessments can also align with established language and communication frameworks, including IELTS, CEFR, and ACTFL, where appropriate. The goal isn't simply to conduct more interviews.

It's to identify the right people faster and build stronger teams.

Assess Employees. Build a Stronger Organization.

VideoPeel helps HR, People, and Operations leaders understand more than an employee engagement score.

Assess areas such as:

Employee engagement • Sentiment • Safety awareness • Policy comprehension • Leadership development • Communication • Training effectiveness • Culture • Confidence • Skills development

Ask employees across hundreds of locations to explain how they would respond to a safety scenario. Ask managers to demonstrate how they would handle a difficult employee conversation. Ask employees what's preventing them from doing their best work. VideoPeel can help analyze those responses and identify patterns across teams, locations, and populations.

That intelligence can help organizations reduce risk, improve engagement, develop leaders, retain talent, and build higher-performing teams.

Assess Customers. Discover What Drives Growth.

Your customers may be your greatest source of untapped business intelligence.

They know why they purchased. They know why they didn't. They know what frustrates them. They know what they love. And they're often telling you exactly what your next growth opportunity is—if you know how to listen.

VideoPeel can assess customer responses for:

Customer experience • Purchase intent • NPS indicators • Sentiment • Product satisfaction • Brand perception • Pain points • Objections • Feature feedback • Competitive mentions • Loyalty • Advocacy

A VP of Research can conduct asynchronous qualitative research across hundreds of participants. A CMO can uncover why customers choose the brand and which messages resonate. A Product leader can identify unmet needs. A Customer Experience leader can uncover the moments creating loyalty or churn.

These insights can help organizations improve products, sharpen positioning, increase conversion, strengthen retention, and identify new opportunities for growth.

Assess Learners. Turn Training Into Performance.

Completion isn't the same as comprehension. VideoPeel helps organizations understand whether someone can actually explain, demonstrate, and apply what they've learned.

Assess: Accuracy • Comprehension • Demonstration • Knowledge retention • Communication • Fluency • Confidence • Process adherence • Skill application

Learners can demonstrate a task, explain a concept, practice a presentation, respond to a scenario, or show how they would apply their training. VideoPeel AI can then help assess those responses against the organization's criteria. Better learning leads to better execution. And better execution leads to better business performance.

But Video Doesn't Have to End With the Insight

This is where VideoPeel becomes especially powerful for marketing organizations. Imagine conducting customer research and discovering that dozens of customers are describing the same reason they love your product. That's valuable intelligence. But then imagine identifying the five customers who expressed that idea most powerfully—and turning those videos into marketing content.

The insight tells you what message works. The video gives you the content to tell that story.

With VideoPeel, the same infrastructure organizations use to collect customer feedback, research, and insights can also be used to collect customer stories, testimonials, reviews, and UGC at scale.

Turn Your Customers Into a Growth Engine

Today's buyers trust people. They want to see real customers, hear real experiences, and understand how products and services work in the real world. VideoPeel helps brands systematically collect that content rather than waiting for it to happen organically. Invite customers with a simple link. Prompt them with the right questions. Collect video from virtually any device. Use AI to help identify the strongest stories and moments. Then turn those videos into branded, captioned, ready-to-use content.

Organizations can use that content across: Websites • Landing pages • Paid advertising • Social media • Email • Product pages • Sales enablement • Customer stories • Internal communications

Instead of constantly creating every piece of marketing content from scratch, brands can build an ongoing pipeline of authentic video from the people who already know their products best.

One Video. Two Sources of Growth.

This is one of the most important ideas behind the new VideoPeel. A customer video doesn't have to be categorized as either research or marketing content. It can be both.

A customer might tell you: “I originally bought this because of X, but what surprised me was Y.”

For a research team, that's an insight. For a product team, it may reveal an unexpected use case. For a CMO, it may reveal a new positioning opportunity. For a performance marketer, it could become an ad. For a sales team, it could become proof that helps close the next customer.

One human response can create intelligence and content simultaneously.

That's an entirely different way to think about UGC. It's not simply content creation.

It's customer intelligence you can activate.

From Human Response to Business Growth

VideoPeel helps enterprises create a continuous cycle: COLLECT → ASSESS → UNDERSTAND → ACTIVATE → GROW

Collect authentic video from customers, employees, candidates, learners, and other audiences.

Assess responses against the criteria and rubrics that matter to your organization.

Understand patterns, sentiment, behaviors, experiences, and opportunities across hundreds or thousands of responses.

Activate the strongest insights and customer stories across your organization—and turn the best videos into UGC and marketing content.

Grow by hiring better people, building stronger teams, improving products, increasing customer understanding, creating more persuasive marketing, and making better decisions.

Different Leaders. One Intelligence Platform.

For the CEO, VideoPeel creates greater visibility into the people driving the organization and helps turn that intelligence into better business decisions.

For the VP of Research, it creates a scalable way to collect qualitative research and analyze human responses.

For the CMO and VP of Marketing, it does something particularly powerful: connects customer intelligence with customer content.

Marketing teams can learn what customers care about, identify the messages that resonate, uncover objections and purchase drivers—and then find the actual customer videos that bring those insights to life.

For the Head of HR, it creates new ways to assess candidates, understand employees, measure engagement, evaluate training, and develop people.

For Learning & Development leaders, it helps determine whether training is actually translating into comprehension, capability, and performance.

Different teams.

Different questions.

Different outcomes.

One platform built around understanding people through video.

Why VideoPeel?

VideoPeel has spent years solving one of the hardest problems in video: How do you get real people to participate at scale?

We've built the infrastructure to make video collection simple—from invitation through submission, analysis, editing, and activation. We've helped organizations collect video for research, testimonials, UGC, interviews, employee programs, training, and other enterprise use cases. Now we're combining that experience with AI-powered assessment and analysis. The result is a platform built not simply to collect video. It's built to understand what people are telling you—and help you do something with it.

The Next Generation of Business Intelligence Is Human

Businesses have spent decades turning transactions, clicks, searches, purchases, and operational activity into data. VideoPeel helps organizations turn something else into intelligence:

People.

Their experiences.

Their knowledge.

Their behaviors.

Their opinions.

Their confidence.

Their frustrations.

Their ideas.

Their stories.

And unlike most business intelligence, the source doesn't disappear after the analysis. The person—and their story—can become part of how you grow.

Ask a question. Collect the response. Assess what matters. Discover the insight. Find the story. Activate the content.

Grow.

That's Video Intelligence.

And that's the next chapter of VideoPeel.

VideoPeel is The Video Intelligence Platform.

Collect human responses. Assess what matters. Uncover intelligence. Activate authentic content. Grow your business.