Seeing the value in user-generated video content as a way to cultivate meaningful, long-term customer relationships and feed this brand loyalty back into their marketing cycle, Itzy Ritzy recognized a need for a solution to quickly and cost-effectively collect and publish customer videos at scale that was easy for their busy customers to use. Their goals were to:
After using VideoPeel to capture a wealth of amazing customer video content, they constructed a test to prove the efficacy of authentic customer videos in VideoPeel's Video Carousel Player. The results of an A/B test in their product pages demonstrated significant growth:
8.1% Growth in Conversions
12% Growth in Sales
14.8% Growth in Transactions
"Our consumers have an aversion to the staged, to the inauthentic. The content we've acquired through VideoPeel isn't only proven to convert, it's a real way to connect with the amazing parents who have built our brand so we can make them feel as special as they are." - Lee Kantz, Director DTC eCommerce, Itzy Ritzy
Byte Gives Customers Peace of Mind
Prior to VideoPeel, Byte customers had a very difficult time getting a quick response to their issues with their teeth, because they didn't have an effective way to articulate their concern. In the past, customers had to try and describe their concerns by writing it down which required a lot of back and forth through email and text. The licensed dental professionals trying to troubleshoot each patient had to figure out a lot of information: how long they were using the unit, etc, and get pictures, which files were often too big to send through email. The response time got up to 7-10 business days, which led to a lot of customers getting upset. By introducing VideoPeel, Byte gave their customers the ability to easily utilize video to show their issues, concerns, and success with their products, how Byte has changed their life.
VideoPeel is a huge help for Byte's customers. It gave their customers more confidence and peace of mind in Byte's ability to solve their needs, because customers were able to better demonstrate their concerns through video. With VideoPeel, Byte has been able to reduce their response time from 7-10 days to 72 hours.
Before VideoPeel, Byte wasn't using customer video testimonials very much in their marketing. Now with VideoPeel, authentic customer video testimonials are in the forefront of their marketing, including emails, social media, segmented campaigns, etc. Getting videos from actual customers has been so much more effective for them. People want to see real results.
57% Decrease in Response Time: from 7 days to 72 hours
10x Number of Authentic Customer Testimonials Videos
"VideoPeel is great, it gives our customers peace of mind, they can upload a video of their concerns, and we can show them how to fix their teeth and grow their confidence." - Yahaira Avalos, Byte, Reputation Manager
AppSumo shifts into customer-centric ads
AppSumo used VideoPeel to shift its messaging towards a more customer-centric brand and invested in aligning itself with real, community-respected individuals. VideoPeel made it easy to gather videos from customers and partners in the community, work those videos into their email flows, and then format collected videos for seamless integration into other marketing materials, such as brand-produced videos and paid ads. Appsumo's goals were:
With VideoPeel, AppSumo began running customer testimonial ad campaigns. In a recent campaign, the team was able to turn $21K in ad spend into $218K+ profitable revenue and achieve 10.25X ROAS with a 13 percent Conversion Rate. See example video here.
$21K in Ad Spend Results in $218K in Profitable Revenue
13% Conversion Rate
"I think about good advertising in the context of my Facebook Newsfeed. If something is clearly an ad, I know I'm being sold something. But when the content is organic and real, I would stop scrolling and watch, just like my friend's content. Friends and family recommendations still rank as one of the higest, most trusted sources when making purchasing decisions. People don't buy from brands anymore, people buy from people." - Nick Christensen, Head of Marketing, AppSumo
ENTRE Institute builds social proof
Prior to VideoPeel ENTRE Institute didn't have a process for capturing user generated videos and utilizing it for social proof. They needed social proof to show their students, lenders, and merchant accounts the kind of impact they are having on students. And they wanted an easier way to capture stories and testimonials to use in their content and marketing. Their goals were:
ENTRE Institute gets over 15% Avg. Video Submission Conversion Rate
VideoPeel is a huge time saver for ENTRE Institute and its customers. The simplistic nature of the whole VideoPeel system, makes it extremely fast and efficient for the end consumer. They just click on the link and they can start recording. VideoPeel takes care of the rest. Since using VideoPeel, ENTRE Institute has grown the number of video testimonials and customer video journals they've collected by more than 100X with a video submission conversion rate of 15% plus.
100X the Number of Video Testimonials & Video Journals
15%+ Averaged Video Submission Conversion Rate
100's of Hours Saved of Valuable Employee Time
"VideoPeel is very much worth the investment as we use it daily and it has made a ripple effect within the entire company."- Carly Eldred, Community Lead, Entre Institute
GoSho raised over $500K
GoSho by 1byOne, creator of the world's most powerful mini HD projector, used VideoPeel to recruit video game and movie enthusiasts and to collect video reviews for their Indiegogo Crowdfunding campaign helping them raise over $500K. See example video.
The United Nations Global Compact utilizes VideoPeel for its #UnitingBusiness campaign to collect video submissions from CEOs and businesses from 26 different countries around the world. VideoPeel collected, transcribed, translated, and published videos to the United Nations' website and to their VideoPeel Video Community.