Video contests are one of the fastest-growing marketing strategies for brands that want to connect with their audience, build trust, and generate high-quality user-generated content (UGC). Unlike written reviews, video submissions capture emotion, authenticity, and real-life experiences in a way that no other medium can.
At VideoPeel, we help businesses create video contests that deliver measurable impact—whether that’s hundreds of new testimonials, insights into customer behavior, or repurposable content for marketing campaigns.
One financial services company recently ran a series of contests through VideoPeel and collected over 2,000 customer video submissions—each showcasing the life-changing results of their services.
In this blog post, we’ll cover:
Video contests don’t just generate entries—they generate authentic, human stories that can fuel your business for years to come. Here’s why they’re so powerful:
Here are some proven contest ideas businesses run with VideoPeel:
These contests can be adapted to almost any industry—from financial services to retail, healthcare, education, and beyond.
With VideoPeel’s AI-Powered Video Collection and Publishing Suite, launching a video contest is fast and scalable:
Decide what type of stories you want to collect—whether it’s testimonials, transformations, real experiences, or creative uses.
Use VideoPeel’s customizable landing pages to build a professional, mobile-friendly contest hub. Participants can record or upload their videos directly—no downloads or logins required. You can also allow photo submissions, text responses, or other document submissions.
Distribute your contest link via email, SMS, social media, or embed it on your website. With one-click mobile recording, participation is seamless.
VideoPeel’s AI automatically:
This means you can manage thousands of submissions without manual work.
Every contest submission collected with VideoPeel can include built-in permissions and rights agreements. This ensures your business has the legal ability to:
With VideoPeel, you’ll never have to worry about chasing down usage rights later—saving time, money, and risk.
Turn your submissions into:
A leading financial services company wanted to showcase the impact their products had on everyday people. With VideoPeel, they launched a customer impact video contest where clients shared stories such as:
Within months, the campaign generated over 2,000 video submissions.
With VideoPeel, you can:
Whether you’re in financial services, retail, healthcare, or education, video contests are one of the most effective ways to build authentic engagement, trust, and growth.
Q: Do I own the rights to the videos collected?
Yes. VideoPeel automatically collects permission and rights agreements with each submission, ensuring you can safely use the videos in marketing and internal materials. And you can customize your terms and policies as needed requiring a check box or even a signature.
Q: How many submissions can VideoPeel handle?
There’s no upper limit—whether it’s 50 or 5,000+ videos, our AI-powered system organizes and manages all entries.
Q: What industries benefit from video contests?
Any industry where trust and authentic stories matter: financial services, healthcare, retail, education, nonprofits, and more.
Ready to launch a video contest that generates authentic customer stories and powerful marketing content? Schedule a demo with VideoPeel today.
Turn the videos you collect into polished, branded content—right inside VideoPeel.At VideoPeel, we help organizations collect video from real people, understand what those videos reveal, and put that video to work. Now we're making it even easier to turn the videos you collect into content you can use. We're excited to introduce Video Editing & Branding in VideoPeel—a powerful new set of features that lets you add your logo, titles, captions, and translations directly to the videos you collect. Whether you're interviewing candidates, gathering employee feedback, conducting customer research, collecting customer stories, or evaluating students, you can now create polished, consistently branded versions of your videos without leaving VideoPeel.
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Introducing VideoPeel: The Video Intelligence PlatformVideoPeel enables enterprises to collect, assess, understand, and activate video at scale.It starts with a simple link. Invite customers, candidates, employees, learners, research participants, or other audiences to respond on video—without downloading an app or creating an account. Then VideoPeel AI helps turn those videos into something useful.Intelligence you can use to make better decisions.Assessments you can use to understand people and performance.Content you can use to tell authentic stories and grow your brand.Instead of simply collecting video, VideoPeel creates a new source of intelligence and content from the people who matter most to your organization.
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With Closing Dates, you can now set an end date for any campaign. VideoPeel will automatically display a count down showing participants how much time they have left—and when the Closing Date arrives, the campaign automatically stops accepting new submissions.
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