Customer & Market Intelligence Platform

Customer & Market Intelligence

Understand what matters.
Make smarter decisions.

Collect video responses from your customers, prospects, or target audiences. Al analyses every word, expression, and emotion-turning real human feedback into actionable intelligence and results.

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No credit card required

No software to install

Enterprise-ready security

Turn video feedback into business intelligence.

Collect

Collect video responses at scale from the right audiences.

Analyze

Al analyzes every word, tone, expression, and emotion.

Discover Insights

Uncover themes, trends, sentiment, and key opportunities.

Find the Right Clips

Al identifes the most impactful moments to share or act on.

Act & Drive Results

Use insights to improve products, messaging, CX, and marketing.

Five ways to uncover customer and market intelligence.

Choose the rubrics that match your research goals. Analyze every response consistently. Get deeper, more actionable insights.

Needs, Motivations & Jobs-to-be-Done

Evaluates how connected, motivated, and invested employees appear to be in their work and the organization.

Functional Need

Emotional Need

Social Need

Underlying Motivation

Trigger / Occasion

Desired Outcome

Pain Points & Unmet Needs

Evaluates the emotional tone and strength of the employee's experience.

Problem Identification

Severity

Frequency

Current Workaround

Solution Satisfaction

Unmet Need Strength

Purchase Drivers & Barriers

Evaluates how employees experience the organization's culture and their place within it.

Primary Purchase Driver

Decision Criteria

Purchase Barriers

Price & Value Perception

Competitive Alternatives

Switching Motivation

Purchase Intent / Conviction

Brand & Product Perception

Evaluates the employee's experience with their manager and team.

Overall Perception

Perceived Benefits

Differentiation

Relevance

Trust & Credibility

Quality Perception

Brand Associations

Expectation vs. Experience

Emotional Response & Strength of Conviction

Identifies signals associated with a strong or deteriorating employee experience.

Emotional Valence

Emotional Intensity

Enthusiasm

Confidence / Certainty

Hesitation

Authenticity / Spontaneity

Emotional Moments

Verbal/Nonverbal Alignment

Create a Custom Rubric

Define your own evaluation criteria. Add custom attributes, focus on what matters most, and apply to any program, role, or use case.

Use cases that drive impact.

VideoPeel helps teams across the customer research lifecycle. From exploration to optimization.

Product Development

Discover what customers love, what frustrates them, and what to build next.

Brand & Messaging

Understand how your brand is perceived and what messages resonate.

Customer Experience

Identify pain points, unmet needs, and opportunities to delight.

Market Research

Validate ideas, test concepts, and uncover market opportunities faster.

Campaign & Content

Gather authentic stories and feedback to create high-impact campaigns.

Trusted by organizations that turn feedback into impact.

2M+

Video Responses Collected

100+

Countries Represented

25%+

Higher Submission Conversion

100X

Turn Real Feedback Into Smarter Decisions.

Collect authentic video responses, uncover meaningful insights with AI, and turn customer and market intelligence into actions that drive growth.