Put Your Customers First: Customer Advocacy Strategies

Unfortunately, too many organizations view customers as little more than transactions. And when the customer relationship becomes completely transactional, businesses miss out. Alternatively, companies that make customer advocacy their primary focus can turn their buyers into true partners for ongoing success. Here, we discuss customer advocacy—what it is, why it’s important, and how you can apply customer advocacy strategies in your business to put your customers first.

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Clever Ways To Ask For Reviews

It’s no secret that today's market is extra competitive as more and more businesses are working to fit into a digital world. One way companies are paving their own path online is by asking clients and customers for reviews—you can make your products stand out from other competitors and create more brand awareness with reviews from happy customers. People spend a lot of time online and interacting with different brands and reviews is certainly an important part of your marketing plan. Potential customers want to know what they’re getting into when interacting with your business and current customers want to know that their thoughts and feelings matter.

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Client Testimonial Templates

A well-designed testimonial template can make all the difference in turning a potential lead into a buying customer. It is no secret that testimonials are an essential step in a buyer's conversion path. In fact, studies have shown that simply having testimonials on a sales page can increase conversions by up to 30-50%. If that’s not enough, 92% of B2B consumers are more likely to purchase after reading a trusted review/testimonial: Needless to say, their importance shouldn’t be underestimated.

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B2B Video Marketing Best Practices

Video has become the bread and butter of the internet. Everywhere you look, video is king. From social media to online business tutorials, video is growing in so many industries. That includes the industry of B2B marketing. In the last few years, B2B video marketing has become the new standard. In fact, 81% of businesses used video marketing last year, which is a big leap from the 63% in 2020. Video is—for the second year—the number one type of content businesses make.

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What is the Goal of a Testimonial?

When you are considering buying from or hiring a company, what is the first thing you look at to decide whether or not you can trust that company? Most likely, you look at the reviews and testimonials from previous or current customers who can vouch for the validity of the organization.

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Marketing Video Software

Companies are continuously coming up with new innovative ways to reach, gain, and maintain customer personas of all sorts. What was once a trend is now a $135 billion dollar industry. Video marketing has set a new precedent for content marketing in all industries. Video marketing software gives companies full control over content personalization. Marketers use marketing video software to create content on a product or service to integrate into their marketing campaigns.

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Testimonial Landing Page

It is no secret that testimonials skyrocket consumer conversion rates. Almost 80% of landing pages include customer testimonials. Landing page testimonials are direct quotes from your product or service’s consumers that serve as social proof for potential buyers who visit your website.

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High Quality Testimonials: The Best Questions to Ask

High quality testimonials are a valuable tool to have at your disposal. A good testimonial has the power to inspire trust in your brand and bring your customers back for more again and again. Bringing customers back can be incredibly important as maintaining customers is typically a better use of resources than trying to draw in all new customers regularly. 

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Installing the VideoPeel Carousel Player

A carousel video is simply a creative form of advertising. You may recognize a video carousel when you see a slideshow of pictures, videos, headlines, taglines, call to action, or links rotating on a website or advertisement.

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Employee Testimonials: What Are They and Why Are They Helpful?

Most companies are familiar with the idea they need to have testimonials of their products or services. But sometimes we forget about the biggest product we have: our company itself. Our company is our greatest asset, and we need a great way to show the culture and benefits to potential employees. That’s where employee testimonials come in. What are employee testimonials, and why are they important? We’ll walk you through the ins and outs of employee testimonials, how to make the most of them, and where to get started creating your own.

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What is User-Generated Content and How to Use it?

Our society is changing rapidly month after month and year after year. In this day and age, marketing and building brand awareness using user-generated content (UGC) is a MUST. If you’re not already familiar with user-generated content, don’t you fret! We have put together a guide, just for you, so you can get familiar with what it is, how to use it, and why to use it. 

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Video Communities and the Value of the Retention-Advocacy Feedback Loop

Learn how brand-specific video communities create self-sustaining cycles of advocacy and retention.

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When Establishing Video Social Proof, Time Is Money (Unless It’s Wasted)

Some well-timed insights on how to offer value at the most impactful point in time.

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Newest Deloitte Study Highlights Power of Consumer Participation, Experience, and Trust

VideoPeel breaks down key takeaways from Deloitte's 2021 Global Marketing Trends Research.

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