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How to Create Video Surveys

In the ever-evolving landscape of business communication and feedback gathering, video surveys have emerged as a powerful tool to collect genuine, insightful, and engaging responses. Among the platforms leading this revolution, VideoPeel stands out for its ease of use, comprehensive features, and ability to transform the way businesses connect with their employees and customers. In this blog post, we'll guide you through creating effective video surveys with VideoPeel, dive into the platform's standout features, and explore how video surveys can revolutionize employee engagement, customer feedback, and customer support.

Why Choose Video Surveys?

Before we dive into the how-to, let's understand why video surveys are becoming a game-changer. Traditional surveys, while useful, often fall short in conveying the emotion, tone, and nuances behind a respondent's answers. Video surveys, on the other hand, capture the respondent's voice, facial expressions, and emotions, providing a richer, more nuanced understanding of their feedback or opinions.

How to Create Video Surveys with VideoPeel

Creating a video survey with VideoPeel is a straightforward process designed to maximize response rates and insights. Here’s how you can set one up:

Step 1: Define Your Objective

Start with a clear objective. Whether it's employee engagement, customer feedback, or support, knowing your goal helps tailor the questions and the structure of your survey.

Step 2: Craft Your Questions

VideoPeel allows you to create personalized video messages to introduce your survey and ask your questions, making the experience more engaging for respondents. Keep your questions clear, concise, and open-ended to encourage detailed responses.

Step 3: Customize Your Survey

With VideoPeel, you can customize your survey's look and feel to match your brand, creating a seamless experience for respondents. You can also set up automatic follow-ups to ensure higher response rates.

Step 4: Distribute Your Survey

Share your video survey through email, SMS, social media, or embed it on your website. VideoPeel’s versatile sharing options make it easy to reach your audience wherever they are.

Step 5: Analyze and Act on Insights

As responses come in, VideoPeel provides powerful analytics tools to help you categorize, tag, and analyze the feedback. This data-driven approach enables you to make informed decisions based on real user insights.

Examples of Video Surveys

For Employee Engagement

  • Career Development Feedback: Ask employees to share their thoughts on career development opportunities and what they need to feel more engaged and productive.
  • Work-From-Home Check-Ins: Create a series of check-in surveys to understand the challenges and successes of remote work from your team’s perspective.

For Customer Feedback

  • Product Experience Sharing: Invite customers to share their unboxing experience or demonstrate how they use your product in their daily life.
  • Service Improvement Suggestions: Encourage customers to suggest improvements or new features they’d like to see, providing direct input into your innovation process.

For Customer Support

  • Issue Resolution Feedback: After resolving a support ticket, a quick video survey can help you understand the customer's satisfaction level with the resolution process.
  • Support Experience Enhancement: Ask for feedback on how your support channels can be more effective or user-friendly, identifying areas for improvement.

Benefits of Video Surveys

Enhanced Engagement

Video surveys, by nature, are more engaging and personal. This heightened engagement can lead to higher response rates and more thoughtful, detailed responses.

Deeper Insights

The richness of video allows businesses to gain deeper insights into the sentiment, urgency, and emotional context behind responses, which can be invaluable in understanding your audience.

Stronger Relationships

By allowing respondents to express themselves freely and feel heard, video surveys can strengthen the relationship between your business and your employees or customers.

Time and Cost Efficiency

VideoPeel’s platform streamlines the creation, distribution, and analysis of video surveys, saving time and resources compared to traditional survey methods and in-person focus groups.


Video surveys can be used across various touchpoints and stages of the customer or employee journey, making them a versatile tool for gathering insights.

In conclusion, VideoPeel’s video survey platform offers a unique and powerful way to engage with your audience, gather meaningful insights, and make data-driven decisions. By following the steps outlined above and leveraging the platform’s comprehensive features, you can create effective video surveys that enhance your employee engagement, customer feedback, and customer support strategies. Embrace the future of feedback with video surveys and unlock a new level of understanding and connection with your audience.

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