It is no secret that testimonials skyrocket consumer conversion rates. Almost 80% of landing pages include customer testimonials. Landing page testimonials are direct quotes from your product or service’s consumers that serve as social proof for potential buyers who visit your website.

Companies are continuously coming up with new innovative ways to reach, gain, and maintain customer personas of all sorts. What was once a trend is now a $135 billion dollar industry. Video marketing has set a new precedent for content marketing in all industries. Video marketing software gives companies full control over content personalization. Marketers use marketing video software to create content on a product or service to integrate into their marketing campaigns.

When you are considering buying from or hiring a company, what is the first thing you look at to decide whether or not you can trust that company? Most likely, you look at the reviews and testimonials from previous or current customers who can vouch for the validity of the organization.

Video has become the bread and butter of the internet. Everywhere you look, video is king. From social media to online business tutorials, video is growing in so many industries. That includes the industry of B2B marketing. In the last few years, B2B video marketing has become the new standard. In fact, 81% of businesses used video marketing last year, which is a big leap from the 63% in 2020. Video is—for the second year—the number one type of content businesses make.

A well-designed testimonial template can make all the difference in turning a potential lead into a buying customer. It is no secret that testimonials are an essential step in a buyer's conversion path. In fact, studies have shown that simply having testimonials on a sales page can increase conversions by up to 30-50%. If that’s not enough, 92% of B2B consumers are more likely to purchase after reading a trusted review/testimonial: Needless to say, their importance shouldn’t be underestimated.

It’s no secret that today's market is extra competitive as more and more businesses are working to fit into a digital world. One way companies are paving their own path online is by asking clients and customers for reviews—you can make your products stand out from other competitors and create more brand awareness with reviews from happy customers. People spend a lot of time online and interacting with different brands and reviews is certainly an important part of your marketing plan. Potential customers want to know what they’re getting into when interacting with your business and current customers want to know that their thoughts and feelings matter.