Learn how brand-specific video communities create self-sustaining cycles of advocacy and retention.

We’re excited to announce that VideoPeel has been selected to join the Techstars Boulder Class of 2020. As a result, VideoPeel is making its video testimonials and video reviews technology platform available for every business.

Our society is changing rapidly month after month and year after year. In this day and age, marketing and building brand awareness using user-generated content (UGC) is a MUST. If you’re not already familiar with user-generated content, don’t you fret! We have put together a guide, just for you, so you can get familiar with what it is, how to use it, and why to use it. 

Most companies are familiar with the idea they need to have testimonials of their products or services. But sometimes we forget about the biggest product we have: our company itself. Our company is our greatest asset, and we need a great way to show the culture and benefits to potential employees. That’s where employee testimonials come in. What are employee testimonials, and why are they important? We’ll walk you through the ins and outs of employee testimonials, how to make the most of them, and where to get started creating your own.

A carousel video is simply a creative form of advertising. You may recognize a video carousel when you see a slideshow of pictures, videos, headlines, taglines, call to action, or links rotating on a website or advertisement.

High quality testimonials are a valuable tool to have at your disposal. A good testimonial has the power to inspire trust in your brand and bring your customers back for more again and again. Bringing customers back can be incredibly important as maintaining customers is typically a better use of resources than trying to draw in all new customers regularly.