In Mike Dillard's own words:
"As of a few weeks ago, I noticed that my friend and previous guest on this show, Brian Page, had amassed over 600 video testimonials for his online course which is something that you’ll rarely see.
Getting 600 people to pull out their phone and record a video review of your product or service doesn’t happen on it’s own. There had to be an intentional process taking place behind the scenes, so I reached out to his business partner Blake and asked him what they were doing.
Well, it turns out they were using a new software tool called GetVideoPeel.com.
GetVideoPeel is a simple online software service that makes it extremely easy for people to send you video testimonials and reviews.
There’s no file editing, or need to upload to any kind of file-sharing or video hosting platform. One click to record, one click to submit, and that’s it. They even integrate a legal release form right into the process.
I thought it was an absolutely brilliant idea, so I reached out to the founder of the service, Patrick Tedjamulia.
Now, before Patrick started down his own path as a business owner, he was one of the heads of product development for Facebook which means he’s an extremely sharp dude. Patrick’s expertise is looking at online user experiences and services, and finding ways to make them easier to use.
Find something that’s hard, create a way to make it simple, and bam, you have a thriving business on your hands.
Well, today you’re going to get the entire story behind the development of GetVideoPeel.com, and some incredible ideas on how you can use it to dramatically increase your sales.
I’ve personally started using the software as of last week, and it’s pretty darn awesome."
You can listen to the full podcast interview here.
Unfortunately, too many organizations view customers as little more than transactions. And when the customer relationship becomes completely transactional, businesses miss out. Alternatively, companies that make customer advocacy their primary focus can turn their buyers into true partners for ongoing success. Here, we discuss customer advocacy—what it is, why it’s important, and how you can apply customer advocacy strategies in your business to put your customers first.
Read StoryIt’s no secret that today's market is extra competitive as more and more businesses are working to fit into a digital world. One way companies are paving their own path online is by asking clients and customers for reviews—you can make your products stand out from other competitors and create more brand awareness with reviews from happy customers. People spend a lot of time online and interacting with different brands and reviews is certainly an important part of your marketing plan. Potential customers want to know what they’re getting into when interacting with your business and current customers want to know that their thoughts and feelings matter.
Read StoryA well-designed testimonial template can make all the difference in turning a potential lead into a buying customer. It is no secret that testimonials are an essential step in a buyer's conversion path. In fact, studies have shown that simply having testimonials on a sales page can increase conversions by up to 30-50%. If that’s not enough, 92% of B2B consumers are more likely to purchase after reading a trusted review/testimonial: Needless to say, their importance shouldn’t be underestimated.
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