On June 20, 2019, Patrick Tedjamulia, CEO and co-founder of VideoPeel, was awarded the Top 50 Tech Leaders Award by Intercon in Caesars Palace in Las Vegas, Nevada.
As a former leader at Facebook and Google, Patrick Tedjamulia was influential in improving the Google and Facebook Ad Platforms. His role was to understand advertiser needs across industries, so he could lead Facebook and Google's cross-functional teams in building and launching important ad management features that drove business results for it’s advertisers. During his discussions with businesses around the world, it was clear that everyone shared a common need for higher converting content for the ads and their websites that people could trust, and that actually answered the questions people had before they buy.
This insight led him on a journey to start his own company, VideoPeel, to figure out what people wanted to know about a product or service before they buy. His research uncovered that people want to see how someone like them uses the product or service to meet their needs. With the proliferation of video, it was clear that the best way to do this would be through authentic video review and video testimonials. But, how does a company effectively collect, manage, and publish video reviews from their customers or from influencers? And, how do we easily empower consumers to capture these product experiences through video?
The VideoPeel team built the software and infrastructure that makes it easy for businesses to request, collect, and manage video reviews from customer and influencers and publish them to the places that drive traffic, increase conversions, and grow sales.
“People no longer trust branded ads, or text-based reviews like they used to. Consumers don’t know who to trust anymore. This is why the age of video reviews has arrived. People want to see if a product or service really works, and if it works for someone like them. I believe business owners today have the responsibility to show the real story about their product, to show the true experiences people are having with their products. VideoPeel is making this possible for hundreds of businesses around the world. We are making it possible for people to see if a product or service really works, and how it works for someone like them," says Patrick.
"I’m very grateful for Intercon nominating and awarding me with their Top 50 Tech Leader award. It is an honor to be considered among the top innovators, visionaries and leaders in the technology space. And for VideoPeel to be acknowledged for the solution we’re bringing to the world. Thank you for this amazing opportunity.”
Unfortunately, too many organizations view customers as little more than transactions. And when the customer relationship becomes completely transactional, businesses miss out. Alternatively, companies that make customer advocacy their primary focus can turn their buyers into true partners for ongoing success. Here, we discuss customer advocacy—what it is, why it’s important, and how you can apply customer advocacy strategies in your business to put your customers first.
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It’s no secret that today's market is extra competitive as more and more businesses are working to fit into a digital world. One way companies are paving their own path online is by asking clients and customers for reviews—you can make your products stand out from other competitors and create more brand awareness with reviews from happy customers. People spend a lot of time online and interacting with different brands and reviews is certainly an important part of your marketing plan. Potential customers want to know what they’re getting into when interacting with your business and current customers want to know that their thoughts and feelings matter.
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A well-designed testimonial template can make all the difference in turning a potential lead into a buying customer. It is no secret that testimonials are an essential step in a buyer's conversion path. In fact, studies have shown that simply having testimonials on a sales page can increase conversions by up to 30-50%. If that’s not enough, 92% of B2B consumers are more likely to purchase after reading a trusted review/testimonial: Needless to say, their importance shouldn’t be underestimated.
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