Back to Blog

The Video Review Expert

Today, in the Private Label Movement Podcast, Patrick Tedjamulia shares the story of how he co-founded and became the CEO of VideoPeel, a video review platform. He talks about his love for customer insights, which led him to discover the true value of videos in advertising.

Consumer-First Thinking

Before his venture into Facebook and Google, Patrick worked in brand management. His initial training for his career had been about consumer packaged goods. He was trained in marketing by Procter & Gamble with a consumer’s boss thinking. “It’s all about first understanding who your consumer really was, stepping into the shoes of the consumer," shared Patrick, "That’s been my love and my passion.” To further pursue this passion, Patrick then went on to earn his MBA at Duke University to further his education in consumer insights and research.


Facebook And Google Advertising

Patrick’s formal training and education in understanding consumers eventually helped him as he worked at Facebook and Google. “As I started helping them build their advertising tools," recalls Patrick, "I had to understand their customer, and their customer was every advertiser.”

With millions of advertisers in these platforms, Patrick had to be in tune with their needs, such as AdWords that would allow them to accomplish their business goals. He had to find ways to drive traffic to their brand, their website, and their store. He also helped them in launching their objectives, ads reporting, and a ton of advertising tools and applications.

Realizing The Power Of Video

Patrick noticed that advertisers across the board are having trouble with two main things. First is trying to get their ads to convert, which is every advertiser’s problem. Second, their consumers are losing trust in their ads. In trying to solve these, he realized that the number of videos being posted on Facebook was growing like crazy. This eventually made him realize the power that videos hold. “I knew that the best way for someone to be able to bring out the truth about a product, bring out the truth about their business, bring out the truth about who they are as founders of their business, is video.”

Learn more about how video, and video social proof, became critical to business growth.

Share on social media: 

More from the Blog

Put Your Customers First: Customer Advocacy Strategies

Unfortunately, too many organizations view customers as little more than transactions. And when the customer relationship becomes completely transactional, businesses miss out. Alternatively, companies that make customer advocacy their primary focus can turn their buyers into true partners for ongoing success. Here, we discuss customer advocacy—what it is, why it’s important, and how you can apply customer advocacy strategies in your business to put your customers first.

Read Story

Clever Ways To Ask For Reviews

It’s no secret that today's market is extra competitive as more and more businesses are working to fit into a digital world. One way companies are paving their own path online is by asking clients and customers for reviews—you can make your products stand out from other competitors and create more brand awareness with reviews from happy customers. People spend a lot of time online and interacting with different brands and reviews is certainly an important part of your marketing plan. Potential customers want to know what they’re getting into when interacting with your business and current customers want to know that their thoughts and feelings matter.

Read Story

Client Testimonial Templates

A well-designed testimonial template can make all the difference in turning a potential lead into a buying customer. It is no secret that testimonials are an essential step in a buyer's conversion path. In fact, studies have shown that simply having testimonials on a sales page can increase conversions by up to 30-50%. If that’s not enough, 92% of B2B consumers are more likely to purchase after reading a trusted review/testimonial: Needless to say, their importance shouldn’t be underestimated.

Read Story

Never miss a minute.

Stay up to date on product features, integrations, and news!