Today, in the Private Label Movement Podcast, Patrick Tedjamulia shares the story of how he co-founded and became the CEO of VideoPeel, a video review platform. He talks about his love for customer insights, which led him to discover the true value of videos in advertising.
Consumer-First Thinking
Before his venture into Facebook and Google, Patrick worked in brand management. His initial training for his career had been about consumer packaged goods. He was trained in marketing by Procter & Gamble with a consumer’s boss thinking. “It’s all about first understanding who your consumer really was, stepping into the shoes of the consumer," shared Patrick, "That’s been my love and my passion.” To further pursue this passion, Patrick then went on to earn his MBA at Duke University to further his education in consumer insights and research.
Patrick’s formal training and education in understanding consumers eventually helped him as he worked at Facebook and Google. “As I started helping them build their advertising tools," recalls Patrick, "I had to understand their customer, and their customer was every advertiser.”
With millions of advertisers in these platforms, Patrick had to be in tune with their needs, such as AdWords that would allow them to accomplish their business goals. He had to find ways to drive traffic to their brand, their website, and their store. He also helped them in launching their objectives, ads reporting, and a ton of advertising tools and applications.
Patrick noticed that advertisers across the board are having trouble with two main things. First is trying to get their ads to convert, which is every advertiser’s problem. Second, their consumers are losing trust in their ads. In trying to solve these, he realized that the number of videos being posted on Facebook was growing like crazy. This eventually made him realize the power that videos hold. “I knew that the best way for someone to be able to bring out the truth about a product, bring out the truth about their business, bring out the truth about who they are as founders of their business, is video.”
Learn more about how video, and video social proof, became critical to business growth.
Turn the videos you collect into polished, branded content—right inside VideoPeel.At VideoPeel, we help organizations collect video from real people, understand what those videos reveal, and put that video to work. Now we're making it even easier to turn the videos you collect into content you can use. We're excited to introduce Video Editing & Branding in VideoPeel—a powerful new set of features that lets you add your logo, titles, captions, and translations directly to the videos you collect. Whether you're interviewing candidates, gathering employee feedback, conducting customer research, collecting customer stories, or evaluating students, you can now create polished, consistently branded versions of your videos without leaving VideoPeel.
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Introducing VideoPeel: The Video Intelligence PlatformVideoPeel enables enterprises to collect, assess, understand, and activate video at scale.It starts with a simple link. Invite customers, candidates, employees, learners, research participants, or other audiences to respond on video—without downloading an app or creating an account. Then VideoPeel AI helps turn those videos into something useful.Intelligence you can use to make better decisions.Assessments you can use to understand people and performance.Content you can use to tell authentic stories and grow your brand.Instead of simply collecting video, VideoPeel creates a new source of intelligence and content from the people who matter most to your organization.
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With Closing Dates, you can now set an end date for any campaign. VideoPeel will automatically display a count down showing participants how much time they have left—and when the Closing Date arrives, the campaign automatically stops accepting new submissions.
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