Introducing Automated Rewards — More Responses, Less Work

At VideoPeel, we know your time is valuable — especially when it comes to collecting video responses that drive insights, engagement, and conversions. That’s why Automated Rewards is now live: a smarter, smoother way to incentivize your audience and boost participation in your video interviews and video surveys.

What Are Automated Rewards?

Automated Rewards lets you offer a reward — like a Visa gift card — to anyone who submits a video response to your campaign. The entire experience is seamless and fully managed inside VideoPeel:

• You set a per-submission reward amount ($25-$500) and a total campaign budget
• Respondents see the reward offer when they submit their video
• You review and approve each submission
• After approval, you pay for the gift card plus a minimal transaction fee
• Once payment is processed, VideoPeel automatically sends the gift card by email

No spreadsheets. No manual fulfillment. No chasing receipts or emails.

Why Rewards Work (and Why This Feature Matters)

Incentives don’t just feel nice — they work.

Campaigns that include rewards have been shown to increase response conversion rates by at least 25%, especially for video requests where participants are investing real time and effort.

That means:

• More completed video submissions
• Faster campaign turnaround
• Better data, insights, and content — without increasing traffic or outreach

Automated Rewards makes it easy to unlock that lift without adding operational complexity.

Simple, Fair Billing — Pay Only When a Reward Is Sent

Automated Rewards is designed to be flexible and transparent:

• No upfront charges for the total budget you set
• You are only charged after you approve a submission
• Each charge includes:
  • The gift card value
  • A small transaction fee
• If a submission is not approved, no reward is sent and no charge occurs
• Unused budget is never charged

You stay fully in control — approve first, pay only when value is delivered.

Ideal Use Cases

Automated Rewards is especially powerful for:

• Video testimonials (increase participation without scripting responses)
• Customer feedback & video surveys
• Market research & user insights
• Remote video interviews & recruiting
• Employee engagement surveys

Anywhere you want more responses — faster — while preserving authenticity.

FTC Compliance: What You Need to Know About Incentivized Reviews

Incentivizing video responses is powerful — but it must be done transparently.

The Federal Trade Commission (FTC) requires disclosure whenever a reviewer receives anything of value (such as gift cards, cash, discounts, or perks) in exchange for a testimonial or review.

Here’s how to stay compliant when using Automated Rewards:

Disclosure Is Required

If a participant receives a reward, that incentive must be clearly disclosed wherever the video is published (on websites, landing pages, ads, or social media).

Examples:

• “I received a gift card for sharing my experience.”
• “This testimonial was incentivized.”
• “Video submitted in exchange for compensation.”

Disclosures should be:

• Clear and easy to understand
• Prominent and unavoidable
• Displayed in the same context as the testimonial

Incentives Must Not Influence the Message

You cannot require participants to:

• Leave only positive feedback
• Use scripted language
• Give a specific rating

You can reward them for participating — as long as the feedback is honest and voluntary.

VideoPeel supports this by:

• Letting you approve submissions before any reward is sent
• Giving you full control over what content is published
• Encouraging authentic, unscripted responses

Be Transparent With Your Audience

If incentivized videos are used in marketing:

• Always disclose the incentive
• Never imply the review was unpaid if it wasn’t
• Don’t hide disclosures in fine print

VideoPeel helps by clearly identifying rewarded submissions so you can publish responsibly.

Note: Automated Rewards manages incentive delivery, but FTC compliance ultimately remains the responsibility of the publisher. Consult legal counsel if you have specific regulatory questions.

Better Experience, Better (Compliant) Results

With Automated Rewards, you get:

- 25%+ higher response conversion rates
- Approval-first quality control
- No upfront reward costs
- Pay-per-gift-card billing
- Clear visibility into incentivized submissions
- Built-in support for FTC-compliant publishing

More videos. Less friction. Total confidence.

How It Works

1. Open the campaign editor for any video survey or interview
2. Navigate to the Rewards tab and enable Automated Rewards
3. Set your per-submission reward amount and total budget
4. Publish your campaign and start collecting video responses
5. Approve submissions → pay gift card + minimal transaction fee → reward is sent 🎉

All from inside VideoPeel.

Get Started Today

Automated Rewards helps you increase participation, boost response conversion by 25% or more, simplify incentives, and stay compliant — while only paying when a reward is actually sent.

Turn it on in your next campaign and experience incentivized video collection — done the right way.

For more information on our new automated Rewards feature, go to our Help Center Article, or sign-up for a demo today!
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