So, you want to increase the visibility of your Amazon store and listings? I don’t blame you. Amazon sells more than 353 million products, so it can be hard to stand out from the crowd.
If you’re anything like me, you check Amazon product reviews before you make a purchase. If someone doesn’t have any reviews, I take my business elsewhere. It’s as simple as that. It seems that I’m not the only one. 84 percent of people trust online reviews as much as personal recommendations from family and friends. If you use Amazon to sell products, reviews are critical to your success.
Now, you can incorporate video reviews into your store and product listings. They’re completely different from the regular text-based reviews you see on the platform and help set you apart.
Think of Amazon Video Reviews as visual testimonials — short videos created by customers that capture their real experiences with your product. Customers can show the world what your product can really do.
Amazon introduced customer video reviews back in 2007. But you won’t notice many video reviews in the customer reviews section of product listings, even though they can be much more effective in showcasing real product experiences.
With Amazon’s expansion into video, there are several additional places where video reviews can be published to help grow your business.
Video reviews can appear in the following places on Amazon’s marketplace:
Amazon Video Reviews are important because consumers engage better with videos than they do with regular text. Research shows that viewers retain around 95 percent of information when they watch a video compared to 10 percent when they read a piece of text.
It’s no wonder that user-generated videos perform three times better than branded videos in Amazon’s Related Video Shorts section.
Here at VideoPeel, we understand the power of video when it comes to marketing and sales. No other medium generates leads and moves prospects through your sales funnel so effectively.
Use video reviews when you want:
VideoPeel has worked with many brands of all shapes and sizes. We’ve seen a lot of success when brands show all the potential uses of their product or when brands show how their products work for different types of people. We’ve also seen success when brands use video reviews to show how a product is set up, how it works, and how it can be used to meet a specific need.
For example, EcoFlow Tech, the creators of the River Mobile Power Station, used VideoPeel to capture video reviews and to publish them on Amazon. With the help of VideoPeel, EcoFlow has been able to grow its Amazon sales by 500 percent.
You can collect video reviews from people that purchased your product on Amazon or that purchased your product outside of Amazon. You just need to ask, get permission, and have a very simple and easy way for customers to submit video reviews directly to you. This way you’re able to publish the authentic video review with permission on multiple locations.
VideoPeel provides the software and services to collect, manage, and publish video reviews on Amazon and other channels. Even if your product is not out yet, VideoPeel can help you find the right beta customers to test your product and video record their real experiences.
Amazon Video Reviews let you promote your e-commerce business in a fresh way. Customers can recommend your products and encourage other consumers to purchase your product. Want to start collecting video reviews for Amazon and other channels? Sign-up for our seven day free trial here.
VideoPeel breaks down key takeaways from Deloitte's 2021 Global Marketing Trends Research.Read Story
Optimize your marketing cycle and overcome these common problems using video.Read Story