John Lynch


Dr. Lynch is currently the associate Dean for Faculty and Research at University of Colorado at Boulder, and the Ted Andersen Professor of Free Enterprise at the Leeds School of Business, University of Colorado Boulder. Dr. Lynch studies the cognitive psychology of consumer decision-making. He is a Fellow at the Association for Consumer Research, the American Psychological Association, and the Society for Consumer Psychology. He is a recipient of the Paul D. Converse Award for Outstanding Contributions to the Science of Marketing, and the Distinguished Scientific Achievement Award from the Society for Consumer Psychology.