We're deeply thankful to our customers for their trust and valuable feedback throughout the last year. 2023 was a pivotal year for VideoPeel, featuring significant advancements designed to improve the effectiveness of your campaigns. Our dedication to transforming how businesses collect videos & photos from customers, employees and prospects, and leverage them across the organization is unwavering.
We're thrilled to introduce the VideoPeel 2024 Benchmark Report. This report not only celebrates our shared success but also provides critical benchmarks and best practices to help you gauge and elevate the performance of your video & photo collection efforts.
The previous year was a period of vibrant growth and innovation at VideoPeel. We introduced several key features and services designed to streamline your VideoPeel video collection campaigns and extend their impact:
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A new transformative tool that simplifies the creation and customization of your video surveys.
We unveiled an extensive range of video survey templates, ensuring you can kickstart your campaigns with the most effective and engaging setups.
We expanded our collection capabilities to include not only videos but also photos, documents, spreadsheets, PDFs, and other files,
More easily publish your videos on your website, landing pages, and on an external library of videos.
Easily share each video that is collected with your teams or your stakeholders in a customizable video share page.
With our Zapier integration, you can now Integrate VideoPeel with your application of choice.
In 2023, for active campaigns, we observed a remarkable 25% average video submission conversion rate, a significant increase over the previous year's 17% average. We calculate the video submission conversion rate based on the number of views of your video campaign and the number of submissions you received. This growth highlights the enhanced effectiveness of our platform and strategies. And the improved video collection strategies and objectives utilized by our clients.
If your campaigns are not experiencing this type of performance, we highly recommend that you review our best practices below and that you reach out to your VideoPeel customer success manager. Or, if you're not currently working with a VideoPeel customer success manager, reach out to us through our website chat and we'll help you improve your video collection strategies.
VideoPeel Campaigns utilizing our latest campaign creator and features are outperforming our older campaigns. The image to the right outlines an A/B Test from a notable product business in a very competitive industry that experienced a significant boost in their video submission conversion rate upon upgrading their campaigns.
As more and more businesses adopt our new campaign creator, we're seeing an increased adoption of best practices including image and video introductory media, which have shown to increase conversions by at least 18%, and more agile usage of video collection prompts and more transparent permission disclaimers. See our list of best practices below, and if you're not using the new VideoPeel campaigns, contact your VideoPeel rep today!
Achieving high video submission conversion rates is pivotal. Through analysis and feedback, we have identified several best practices that contribute significantly to VideoPeel campaign success:
Reach out to your VideoPeel customer success rep today!
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